eShop Business
B2B eCommerce
Are you a manufacturer or importer whose customers are resellers or businesses? eShop Business is a B2B eCommerce solution that replaces emails, phone calls and faxes with a modern digital ordering channel.
Serve your business customers better
Traditional B2B ordering by email, phone or fax is slow, error-prone and burdens your sales team. Meanwhile, your business customers expect a consumer-like purchasing experience.
eShop Business brings efficiency and transparency to B2B ordering:
- Your customers order independently 24/7 at their own prices
- Order errors decrease when orders are placed digitally
- Your sales team is freed from routine work to focus on strategic selling
- Order history, inventory and invoicing in one place

B2B eCommerce features
Custom pricing
Each customer or customer group gets their own price lists, discounts and payment terms.
B2B payments
Invoicing, online payment, prepayment. Payment methods suited for your business customers.
Order portal
Customers log into their portal, see stock levels and order independently.
ERP integration
Odoo ERP automatically syncs orders, stock levels and invoicing.
Reporting
Sales reports by customer, product and time period. Real-time data-driven decision making.
Multi-user support
Multiple users per customer company, different access rights and approval workflows.
Could this solution work for you?
Tell us about your products and customers, and we will map out the right setup together.
Who is eShop Business for?
eShop Business is built to serve B2B-specific needs:
- Wholesalers: Resellers order products at their contracted prices
- Manufacturers: Spin off your B2B sales channel into its own efficient unit
- Importers: Offer resellers a digital ordering channel for your range

How to get started
Assessment
We analyze your needs, objectives and identify the best eCommerce solution for your business model.
Setup
We build your online store, integrations and logistics — in as little as one week.
Operations
We handle daily operations: orders, customer service, logistics and marketing.
Growth
We optimize and scale based on data, grow sales and expand to new markets.
eShop Business solution services
From our service portfolio, select the key features that suit your needs for the complete package.
eCommerce Logistics
Warehousing, picking, packing and delivery from Helsinki eShop Hub.
Read more: eCommerce LogisticsCustomer Service
Multichannel customer service for orders, returns and complaints.
Read more: Customer ServiceDigital Marketing
SEO, Google Ads, social media marketing, email marketing and analytics.
Read more: Digital MarketingTechnologies & Data
Shopify, MyCashflow, WooCommerce and Odoo ERP. Integrations and technical development.
Read more: Technologies & DataPayments & Reports
Klarna, Paytrail and dozens of payment methods. Comprehensive sales reporting.
Read more: Payments & ReportsProduct Management
SEO-optimized product descriptions, images and translation services.
Read more: Product ManagementAssortment Handling
Assortment management, stock monitoring and replenishment optimization.
Read more: Assortment HandlingGraphic Design
Brand-aligned visuals: banners, page templates, email templates and social media visuals.
Read more: Graphic DesignConsulting Services
Consulting, strategy, internationalisation and the EMBRACE™ consulting model.
Read more: Consulting ServiceseShop Business in a nutshell
Sell your own manufactured or imported products to business customers
Online store includes B2B payment and shipping solutions
Customer-specific price lists and ordering rights
Connecting your existing store to eShop ecosystem included in monthly fee
Pricing: setup fee + monthly fee + commission per transaction
Setup time approximately 4 weeks, minimum contract 6 months
Frequently Asked Questions
Yes. The eShop ecosystem can be integrated with existing ERP, warehouse and invoicing systems. We use Odoo ERP which offers extensive integration capabilities.
Each customer or customer group can have their own price lists, discount percentages and payment terms. Prices are shown automatically after login.
Yes. You can set product-specific or order-specific minimums as well as tiered pricing based on order volume.
You get comprehensive sales reports by customer, product and time period. Plus inventory reports, order history and customer analytics.